NEW YORK – April 4, 2011 – Cultivating relationships with new clients is tremendously important to real estate agents; and, as homebuyers and sellers increasingly tap into the power of the Internet, practitioners should see more of their leads come from online sources.
Agents who do not benefit from an increase in web-based leads may need to take a closer look at their online presence. Simply having an electronic business card with a photo on a broker’s website, for example, will not capture quality leads. Real estate sales professionals need an independent site that features that kind of keywords that buyers commonly used in online property searches.
The agent’s website also should allow search engines to crawl pages, which in turn allows the pages to be indexed and found by users plugging in keywords.
Real estate listing details must be visible and indexable, and web pages must offer matches to the keywords being searched.
Realty practitioners may also want to reconsider requiring user registration on their sites, as registration pages create obstacles for search engines. Instead, agents can gather customer data by offering something that users might want – such as a relocation guide – but requiring some information from them first.
Finally, the agent’s website must be easy to navigate. Homes should be arranged according to property features and types – such as homes with pools, luxury homes, affordable homes, or homes in a certain neighborhood.
Source: RISMedia (04/01/11) Koppens, Anita
© Copyright 2011 INFORMATION, INC. Bethesda, MD (301) 215-4688
Agents who do not benefit from an increase in web-based leads may need to take a closer look at their online presence. Simply having an electronic business card with a photo on a broker’s website, for example, will not capture quality leads. Real estate sales professionals need an independent site that features that kind of keywords that buyers commonly used in online property searches.
The agent’s website also should allow search engines to crawl pages, which in turn allows the pages to be indexed and found by users plugging in keywords.
Real estate listing details must be visible and indexable, and web pages must offer matches to the keywords being searched.
Realty practitioners may also want to reconsider requiring user registration on their sites, as registration pages create obstacles for search engines. Instead, agents can gather customer data by offering something that users might want – such as a relocation guide – but requiring some information from them first.
Finally, the agent’s website must be easy to navigate. Homes should be arranged according to property features and types – such as homes with pools, luxury homes, affordable homes, or homes in a certain neighborhood.
Source: RISMedia (04/01/11) Koppens, Anita
© Copyright 2011 INFORMATION, INC. Bethesda, MD (301) 215-4688
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