This month on The Investor Insights, we’re talking marketing. Part of marketing your REI properties is using squeeze pages or a page between an ad or email and your free or paid info. The squeeze page is there to capture data, so it’s really important.
And, there are five elements you should always include in a winner squeeze page.
1. Free – You need to give something away in exchange for your prospect’s information. Free report, free trial or free videos are good options.
2. Privacy – A statement of how you will protect your prospect’s email address and personal information protects them and you.
3. Short – Keeping the information to just the benefits, offer and essentials will keep your prospect’s attention.
4. No external links – Don’t give them a reason to go off your squeeze page. You want them to exchange information with you so you can drip info to them later or make a sale. Keep them interested.
5. Only ask essential questions – You really only need the prospect’s first name, last name and email address to get started. Keep it simple and you’ll get more conversions.
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