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18 March 2011

Home-staging pros aim to boost, speed sales

PHILADELPHIA – March 17, 2011 – More real estate agents are staging their listings so that they stand out in a crowded market. “Staging can make the difference between sale and no sale,” says Joanne Davidow, vice president of Prudential Fox & Roach in Center City Philadelphia.


Staging might involve decluttering a home, furnishing a vacant dwelling, or redesigning a room or two. Some firms offer virtual staging for clients with limited budgets.

According to a 2009 HomeGain survey of 1,000 agents, 82 percent used professional staging that cost $300 to $400 on average. The sales price of staged homes was about $1,500 to $2,000 higher.

Source: Contra Costa Times (CA) (03/13/11)


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