BREA, Calif. – April 8, 2011 – Sales manager Tom Pelton issued a challenge to the 75 agents he oversees in a north Orange County Prudential California Realty office: Sell 100 homes in March, and Pelton would wear a dress to the office.
They sold 102.
With Aerosmith’s “Dude Looks like a Lady” blaring over a loudspeaker, the 6-foot-5, 260-pound Pelton made good on his promise Thursday, sashaying into the office in a flowery sundress, earrings, lady’s hat and makeup, toting a purse. Dozens of Pelton’s colleagues cheered and captured the moment with cell phone cameras.
“I made a bet. ... I lost,” Pelton said. “One hundred sales in the middle of a tough economy is incredible. I thought it was impossible ... my bad.”
Pelton’s wife, Paula, also an agent, put her husband together Thursday morning. To add some curves, Paula stuffed the dress with balloons that last week were tied to an “Open House” sign.
“It was fun,” she said. “He was a very good sport.”
The 102 sales, which include properties in escrow in and out of Orange County, set a record for the office, Pelton said. The sales will close escrow over the next three months.
Pelton’s office was averaging 54 sales per month for the past few months.
The homes sold out of the Brea office typically range from $200,000 to $700,000 and are in Brea, Yorba Linda, Anaheim Hills, Fullerton and Placentia.
He attributed the spike in sales to the enthusiasm of the agents along with employing a strategy to attract more first-time buyers and investors.
“I don’t know how much the dress had to do with it,” he said. “We like to have a lot of fun around here.”
© 2011 The Orange County Register (Santa Ana, Calif.). Distributed by McClatchy-Tribune Information Services.
They sold 102.
With Aerosmith’s “Dude Looks like a Lady” blaring over a loudspeaker, the 6-foot-5, 260-pound Pelton made good on his promise Thursday, sashaying into the office in a flowery sundress, earrings, lady’s hat and makeup, toting a purse. Dozens of Pelton’s colleagues cheered and captured the moment with cell phone cameras.
“I made a bet. ... I lost,” Pelton said. “One hundred sales in the middle of a tough economy is incredible. I thought it was impossible ... my bad.”
Pelton’s wife, Paula, also an agent, put her husband together Thursday morning. To add some curves, Paula stuffed the dress with balloons that last week were tied to an “Open House” sign.
“It was fun,” she said. “He was a very good sport.”
The 102 sales, which include properties in escrow in and out of Orange County, set a record for the office, Pelton said. The sales will close escrow over the next three months.
Pelton’s office was averaging 54 sales per month for the past few months.
The homes sold out of the Brea office typically range from $200,000 to $700,000 and are in Brea, Yorba Linda, Anaheim Hills, Fullerton and Placentia.
He attributed the spike in sales to the enthusiasm of the agents along with employing a strategy to attract more first-time buyers and investors.
“I don’t know how much the dress had to do with it,” he said. “We like to have a lot of fun around here.”
© 2011 The Orange County Register (Santa Ana, Calif.). Distributed by McClatchy-Tribune Information Services.
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