2nd wave of letters

2nd wave is Lumpy Letters.

Monday 2 September 2011 I mailed out 82 letters to people I have already mail 103 letters to.  I removed some properties that already responded.  I also noticed that some properties I sent letters to had a low retail value so I choose to no longer send letters to those properties.

This batch of letters were hand written without the people names on them.  I then photo copied them.  Each one looks hand written and just not yet personalized.   So at this point I have a stack of letters that do not have Antone's names on them and also a stack envelopes with just the return address on them.  

I went through my updated lists and added the persons name to the letter to make it personalized for them.  I added there address to the envelope and closed the envelope with the letter AND a piece of candy in it.  A piece for each person who was on deed. 

When they receive it, the letter is Lumpy.  They are thinking, What the Balloons?  They open it just to find out whats going on.  Once they open it they are more likely to read the letter.

As you can see in the picture the letters are not flat.  There is candy in them.  The candy should my a hard and not messy like chocolate.  M&Ms in letter is a bad idea.  Big Bags of M&Ms in Boxes of Care packages for people you love is a very good idea.  Why?  Lettuce is Perishable.  Back to Lumpy mail, with like hard Butterscotch or Werthers will work.  Cheaper is better for your wallet. 



Course I put some cool stamps at got at the post office. I recommend highly colorful stamps

I mailed them Monday morning and got the 1st call Tuesday Afternoon.  2nd call was Thursday so far I'm at about a 2% response rate which is OK. 

Some of the feedback is that some of the home owners are getting lots of letters.  They called me means they are reading my letters.

Post comments about what your doing and whats working for you.