ORLANDO, Fla. – Feb. 22, 2011 – Some real estate agents stopped prospecting because they see no value in trying to convert random prospects into loyal relationships, but experts say agents should take stock of their market’s long-term residents and view them as good people for building relationships.
This group includes an agent’s core group of trusted advisers, advocates with whom they already have experience, friends whom they trust but hold back with to not appear pushy, acquaintances or neighbors they by at least last names, and acquaintances they do not know by name but recognize by face.
To connect with these people, agents should research local events, analyze each person based on what they consider important, reach out to them, and remind each person that they can help. Agents also should review their personal needs to see how they can provide assistance, proactively respond to prospects, offer them information related to their needs, refer them to someone who can meet their needs, ensure that they are satisfied with the service, and reconnect if they are not satisfied.
Source: RISMedia (02/18/11) Dunsten, George
© Copyright 2011 INFORMATION, INC. Bethesda, MD (301) 215-4688
For Realtor or Investors this is good advice. In all aspects of real estate we are dealing with people and the people they know. We in all sectors need to remember that we need to build better relationships. How we deal with people is Crucial.
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