In this Dynamic Real Estate Market houses are being bought and sold every day. The question is how do we get the sellers to call us? Yellow letter campaign is one of the most effective ways to market to find houses for sale. Its basically it’s a way to contact owners to see if they want to sell. Yellow Letters is a proven to get some of the best responses from people who need to sell.
The Cutting Edge is the Yellow Letter to find opportunities. It is mainly used for real estate and it could be used to buy other products also.
It does not matter if the Real Estate Market is going up or down, the Yellow Letter works for you. It’s best to look for owners who NEED to sell.
• Keep the letters personalized. Use the owners names.
• Hand written is best. Does not mean you have to write them. You can hire others to do this. Disable, Retired, Work at Home or even Kids just to name a few. I’m sure you can think of others also.
• Be sure to put you own contact information on your letters. I would prefer that you put mine in your letters. (thanks in advance if you do)
• Be sure the handwriting on letter and envelope are the same. Not two, three or more different styles of handwriting. UNLESS you use it as a gimmick. Like having your child write something like “My Daddy/Mommy wants to buy your house!” or “Mommy/Daddy/Papa buys houses!” In crayon of course.
• Use interesting stamps. Using a stamp machine will drastically lower your response rate. Buy a Roll stamps that EVERYone uses and it does not work. Go to the post office up to the counter and ask to see what kind of stamps they got. Use stamps they normally don’t see.
• The envelope should also be hand addressed. If you use labels or the addresses in window will lower your response rate.
• Keep it Easy, Simple and Cheap.
• Write your letters with a Wicked Punch. Catch their attention and hold their attention. Ya gotta make them to WANT to read your letter. Make them feel that if they don’t call you that they will lose an opportunity. People open mail over the trash. That is the one place you do not want you letter to end up.
• The type and quality of paper is critical.
The Cutting Edge is the Yellow Letter to find opportunities. It is mainly used for real estate and it could be used to buy other products also.
• Keep the letters personalized. Use the owners names.
• Hand written is best. Does not mean you have to write them. You can hire others to do this. Disable, Retired, Work at Home or even Kids just to name a few. I’m sure you can think of others also.
• Be sure to put you own contact information on your letters. I would prefer that you put mine in your letters. (thanks in advance if you do)
• Be sure the handwriting on letter and envelope are the same. Not two, three or more different styles of handwriting. UNLESS you use it as a gimmick. Like having your child write something like “My Daddy/Mommy wants to buy your house!” or “Mommy/Daddy/Papa buys houses!” In crayon of course.
• Use interesting stamps. Using a stamp machine will drastically lower your response rate. Buy a Roll stamps that EVERYone uses and it does not work. Go to the post office up to the counter and ask to see what kind of stamps they got. Use stamps they normally don’t see.
• The envelope should also be hand addressed. If you use labels or the addresses in window will lower your response rate.
• Keep it Easy, Simple and Cheap.
• Write your letters with a Wicked Punch. Catch their attention and hold their attention. Ya gotta make them to WANT to read your letter. Make them feel that if they don’t call you that they will lose an opportunity. People open mail over the trash. That is the one place you do not want you letter to end up.
• The type and quality of paper is critical.• The type and quality of ink should be Dark and easy to read. To light and it’s hard to see.
• Create an emotional need to call you.
• Find your nitch.
• Experiment.
• Be Creative.
It’s time to Create your Massively Successful Campaign.
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