HOW I created My Yellow Letter

What is the success behind the Yellow Letter? It’s that it’s hand written.

Why do people don’t like the Yellow Letter? It’s that it’s hand written.

You could higher the letter writing out, it just cost some money. For some that’s a good choice. For others just starting out this may not be an option. Remember that the letter and the envelope hand writing should match. So if you higher this out make sure that the same person who is writing the letter also writes the envelope.

Use dark blue pens.  I prefer Gel Pens.  Use a good quality Blue Gel Pen.  Try a few out in the store.  get something that is bright and easy to read.

At first I had the name and address ready as I wrote each letter. SO I would add the name and address as I wrote the letter. I found I made many mistakes as I wrote the letters. This wasted a lot of time. I also wasted a lot of time looking and making sure the name was right. I sometimes rewrote the same name a few times and thus had to rewrite the same letter.



How can you avoid this? Here is what I learned, follow my simple system.



Just write the generic letter without adding the person’s name and address. Just leave those areas BLANK. You just add them later.



The person writes the entire letter without names or address and continues to just write the letter without names or address. It will speed up the process and will reduce the number of mistakes. The writer gets used to writing the same thing over and over and really doesn’t have to give it their full attention after a while. The writer will get into a flow and their speed increases and they become more accurate. It’s when a person who is changing something constantly that makes the most mistakes. When they are used to writing something is the one that makes the fewest mistakes.



After you have a large stack of letters without people’s names and address on them. THEN you go back and add the homeowners name and address. The writer is then on high alert and pays attention more while doing this. Since the writer is focusing on just the names and addresses that person makes fewer mistakes.



The envelopes you can use the same basic Technique. First just write the return address on the envelope and that is it. Later you can go back and add the names and addresses.



The next step is adding the stamps. The stamps are also very important. It’s easy to get stamps from ATMs, local store or even the stamp machine. The best stamps are the ones behind the counter at the post office. Just ask them to see any interesting stamps they have. They are usually in a book and come in sheets of 20. It attracts people’s attention. Many people collect stamps and will open the envelope and read the letter just to get the stamp.




Final step is mailing the letters.





Andy Carson

321-297-8089

MrDowntownOrlando@yahoo.com