NEW YORK – May 17, 2011 – Real estate agents who want to attract global buyers need only consider ethnic immigrant communities and foreign residents with extended visas. To reach out to multicultural buyers, they must determine which groups live in their market and educate themselves about the culture, traditions and value systems of those groups.
Agents can provide educational materials, such as homebuyer seminars or information about the workings of the U.S. real estate market. With advertising, they should determine which foreign-language television and radio channels provide the most return on investment; submit articles on buying and selling or the local market to foreign-language newspapers; and take care not to offend multicultural buyers with the use of certain colors in their printed marketing materials.
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Find out how to attract buyers of another country
http://www.floridarealtors.org/NewsAndEvents/article.cfm?p=1&id=260014
Agents can provide educational materials, such as homebuyer seminars or information about the workings of the U.S. real estate market. With advertising, they should determine which foreign-language television and radio channels provide the most return on investment; submit articles on buying and selling or the local market to foreign-language newspapers; and take care not to offend multicultural buyers with the use of certain colors in their printed marketing materials.
-----------------
Find out how to attract buyers of another country
http://www.floridarealtors.org/NewsAndEvents/article.cfm?p=1&id=260014
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