HOW I created My Yellow Letter

What is the success behind the Yellow Letter? It’s that it’s hand written.

Why do people don’t like the Yellow Letter? It’s that it’s hand written.

You could higher the letter writing out, it just cost some money. For some that’s a good choice. For others just starting out this may not be an option. Remember that the letter and the envelope hand writing should match. So if you higher this out make sure that the same person who is writing the letter also writes the envelope.

Use dark blue pens.  I prefer Gel Pens.  Use a good quality Blue Gel Pen.  Try a few out in the store.  get something that is bright and easy to read.

At first I had the name and address ready as I wrote each letter. SO I would add the name and address as I wrote the letter. I found I made many mistakes as I wrote the letters. This wasted a lot of time. I also wasted a lot of time looking and making sure the name was right. I sometimes rewrote the same name a few times and thus had to rewrite the same letter.



How can you avoid this? Here is what I learned, follow my simple system.



Just write the generic letter without adding the person’s name and address. Just leave those areas BLANK. You just add them later.



The person writes the entire letter without names or address and continues to just write the letter without names or address. It will speed up the process and will reduce the number of mistakes. The writer gets used to writing the same thing over and over and really doesn’t have to give it their full attention after a while. The writer will get into a flow and their speed increases and they become more accurate. It’s when a person who is changing something constantly that makes the most mistakes. When they are used to writing something is the one that makes the fewest mistakes.



After you have a large stack of letters without people’s names and address on them. THEN you go back and add the homeowners name and address. The writer is then on high alert and pays attention more while doing this. Since the writer is focusing on just the names and addresses that person makes fewer mistakes.



The envelopes you can use the same basic Technique. First just write the return address on the envelope and that is it. Later you can go back and add the names and addresses.



The next step is adding the stamps. The stamps are also very important. It’s easy to get stamps from ATMs, local store or even the stamp machine. The best stamps are the ones behind the counter at the post office. Just ask them to see any interesting stamps they have. They are usually in a book and come in sheets of 20. It attracts people’s attention. Many people collect stamps and will open the envelope and read the letter just to get the stamp.




Final step is mailing the letters.





Andy Carson

321-297-8089

MrDowntownOrlando@yahoo.com

103 letters mailed

I invested over a week HAND writing yellow letters and the envelopes. I made many mistakes and I still got 103 done.

I mailed all 103 out Tuesday (9 Aug 2011) Morning about 8am.

Wednesday afternoon I got my first call. Just about 36 hours. Not a serious seller yet. Would not give me the information I needed to form a good offer.

Thursday I got 2 calls, one to let me know that he was doing a loan modification and if that does not work he will give me a call. The second one was a good candidate. I am working with him now. We will see.

Overall, so far I have a 3% response rate and that’s pretty good on just the first letter. Stay tuned for the next letter.

On Monday 22 Aug 2011 I got a call from another person who wants to sell.  That brings me to 4% responce rate.

On Thursday 25 Aug 2011 I got a call from a REALTOR for the property I mailed to.  I did not realize it was listed.  Sorry, I dont buy properties that are listed unless its a killer deal.  He got my letter from the homeowners.  So they opened it and took action.  So far that brings my responce rate to 5%.  Much better than I expected.

Yellow Letter

In this Dynamic Real Estate Market houses are being bought and sold every day. The question is how do we get the sellers to call us? Yellow letter campaign is one of the most effective ways to market to find houses for sale. Its basically it’s a way to contact owners to see if they want to sell. Yellow Letters is a proven to get some of the best responses from people who need to sell.

The Cutting Edge is the Yellow Letter to find opportunities. It is mainly used for real estate and it could be used to buy other products also.

It does not matter if the Real Estate Market is going up or down, the Yellow Letter works for you. It’s best to look for owners who NEED to sell.

• Keep the letters personalized. Use the owners names.


• Hand written is best. Does not mean you have to write them. You can hire others to do this. Disable, Retired, Work at Home or even Kids just to name a few. I’m sure you can think of others also.

• Be sure to put you own contact information on your letters. I would prefer that you put mine in your letters. (thanks in advance if you do)

• Be sure the handwriting on letter and envelope are the same. Not two, three or more different styles of handwriting. UNLESS you use it as a gimmick. Like having your child write something like “My Daddy/Mommy wants to buy your house!” or “Mommy/Daddy/Papa buys houses!” In crayon of course.

• Use interesting stamps. Using a stamp machine will drastically lower your response rate. Buy a Roll stamps that EVERYone uses and it does not work. Go to the post office up to the counter and ask to see what kind of stamps they got. Use stamps they normally don’t see.

• The envelope should also be hand addressed. If you use labels or the addresses in window will lower your response rate.

• Keep it Easy, Simple and Cheap.

• Write your letters with a Wicked Punch. Catch their attention and hold their attention. Ya gotta make them to WANT to read your letter. Make them feel that if they don’t call you that they will lose an opportunity. People open mail over the trash. That is the one place you do not want you letter to end up.

• The type and quality of paper is critical.

• The type and quality of ink should be Dark and easy to read. To light and it’s hard to see.

• Create an emotional need to call you.

• Find your nitch.

• Experiment.

• Be Creative.

It’s time to Create your Massively Successful Campaign.